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Tuesday
May182010

: my sky status from lufthansa

This big banner caught my eye on NYTime.com earlier today. Not sure how anyone could miss it. Took up large portion of the upper part of the page.

It takes you to a Lufthansa page where you can register for My Sky Status. What is it you ask? "In the air doesn't mean out of touch. While you're flying, MySkyStatus automatically sends status updates to your social networks. It's travel made social and it's easy to set up." The banner and the homepage seem to have real-time updates from users, and the homepage has global stats. I guess this is not a new service, but it has been redesigned/re-engineered recently.

I wont even bother commenting on whether a service like this is worthwhile or even socially desirable. Seems like an interesting platform for Lufthansa to engage their customers though. Seeing as how the system is open to all flights, it could engage all their potential customers.



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