Wednesday
Jan202010
:syfy
Wednesday, January 20, 2010 at 11:59AM
More great re-branding work. This time by Proud Creative out of London. This happened back in July of 09 so I am kinda late to this. It got a lot of press at the time, and not all of it positive. Apparently, even Landor has publicly distanced themselves from the actual naming work, claiming the client drove that part of it.
Still, it is worth taking a look at especially after our work here around the re-branding for Game Show Network. Seems like they have aimed to really shed any sort of geeky image they may have had before. The look is slick and modern. Not sure about the new name, but I dig the extreme 3d modeled effects that really on subtle shading and minimal clutter. Those who work with me know I like to strip away the junk. This is a great example.
Head on over to Analog for more views of the screens like the one below.
These station ID examples are quite stunning. Again, really great examples of how to make a brand come to life with motion concepts.
Still, it is worth taking a look at especially after our work here around the re-branding for Game Show Network. Seems like they have aimed to really shed any sort of geeky image they may have had before. The look is slick and modern. Not sure about the new name, but I dig the extreme 3d modeled effects that really on subtle shading and minimal clutter. Those who work with me know I like to strip away the junk. This is a great example.
Head on over to Analog for more views of the screens like the one below.
These station ID examples are quite stunning. Again, really great examples of how to make a brand come to life with motion concepts.
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