: adidas miCoach U.S.A. launch

It's finally here. miCoach has launched in the U.S. and is on sale here for the first time. Get yours now! It's been a long time coming after three years of working on this project. The screen below shows what the adidas.com USA home page looked like today. Just below that is the newly designed miCoach homepage to coincide with this launch and some new branding/campaign work. Awesome work everybody!

Also, some really nice words about our site design on the FAST COMPANY web site today. These words are music to my ears and illustrate that all of our hard work has really paid off in creating a rich yet easy to use experience. This is much, much harder than it sounds.

• “The Web site, which was created by adidas along with Molecular, does not miss a step--it's intuitive, fun to use, and keeps pace with almost everything a runner needs.”


• “The Web interface coupled with these devices is often where they trip over their laces, but not in this instance. The miCoach site is easy to navigate, and includes just about everything you need in order to track and improve your running.”


• “The Adidas miCoach Pacer is the most full-featured and enjoyable personal training device on the market.”

Click here to read the full article.