Friday
Feb052010
: dunkin donuts
Friday, February 5, 2010 at 10:11AM
I have a long personal history with Dunkin Donuts. It goes back to the mid 70's for sure. Like most New Englanders it was a part of my childhood, and when I give directions, I always use at least one Dunkin Donuts location as a reference. However, my connection is a bit deeper. My immediate family and a very large portion of my extended family are actually franchisees all over New England, and even down to Florida.
So, I was excited to see this 60th anniversary cup this morning on my daily caffeine fuel-up stop. It brought back memories, especially the circular logo using the two words to form a doughnut shape. That's a far superior execution than the current logo that uses a large styrofoam cup. It may also be a personal bias given that I remember that logo as a kid. I have specific memory of it on a pale but bright pink baker's uniform shirt that my uncle used to come home wearing after work.
Oh well, even if you don't have a DD memory lane to stroll down, the brand history on a cup execution is pretty cool.
So, I was excited to see this 60th anniversary cup this morning on my daily caffeine fuel-up stop. It brought back memories, especially the circular logo using the two words to form a doughnut shape. That's a far superior execution than the current logo that uses a large styrofoam cup. It may also be a personal bias given that I remember that logo as a kid. I have specific memory of it on a pale but bright pink baker's uniform shirt that my uncle used to come home wearing after work.
Oh well, even if you don't have a DD memory lane to stroll down, the brand history on a cup execution is pretty cool.
Reader Comments (2)
Would be cool to have a cup that had the "time to make the donuts" dude on it!
The circular doughnut logo is tops (and the version half in the coffee mug is even moreso). Brings me back to the era of A&P's, Bradlees, and Zayers (in all their orange and brown glory).