: la cage au Folles poster design

Designing posters must be a lot of fun. Well, at least I have always imagined it would be anyway. Have not done it since school. Here is a great interactive piece from the NYTimes on the poster design process for the La Cage Broadway revival starring Kelsey Grammar, and Douglas Hodge. It's narrated by Drew Hodges of the ad agency SpotCo. They focus mainly on the entertainment industry. This is getting more fun by the minute!

Anyway, the narration walks through the creative and iterative process involved in the designs. Great practice for designers to hear a pro backing up his work with rationale. Not sure the final product is my favorite, but hearing the how/why description really sold me on it as an execution. One interesting insight comes from hearing Hodges explain how even when they are starting from a poster, they are envisioning the graphical usage in video, animation and neon billboards.  Visit feature here or by clicking on image below.