Tuesday
Mar302010
: pepsiyosumo.com
Tuesday, March 30, 2010 at 05:29AM
Via story in Advertising Age
With a great tagline that uses the Pepsi legacy and addresses this market "There has never been a generation like ours", Pepsi launches new site for Latino community focusing on people and calling on Latino consumers to submit and share their own stories. Shameless targeting of an important ethnic consumer group? Or maybe just a really smart strategy to engage this ever growing segment? Discuss.
Visit the site here - www.pepsiyosumo.com
Also, take a quick look at the campaign videos on YouTube. With language like "show the world we are changing the landscape of this country" and "we need you to play the role you know best, the role of you" - Pepsi is taking a very strong alliance position of sorts with this community. I like it. Its bold!
With a great tagline that uses the Pepsi legacy and addresses this market "There has never been a generation like ours", Pepsi launches new site for Latino community focusing on people and calling on Latino consumers to submit and share their own stories. Shameless targeting of an important ethnic consumer group? Or maybe just a really smart strategy to engage this ever growing segment? Discuss.
Visit the site here - www.pepsiyosumo.com
Also, take a quick look at the campaign videos on YouTube. With language like "show the world we are changing the landscape of this country" and "we need you to play the role you know best, the role of you" - Pepsi is taking a very strong alliance position of sorts with this community. I like it. Its bold!
Reader Comments