: firstborn for jetblue

You hear it often, "traditional agencies don't know how to tell brand stories in the digital space". I believe it's not as simple and clear-cut as that. There are too many forms that these stories can now take. Many of them facilitated by what we often call "creative technology". More on that some other time.

For now, traditional agencies could probably learn a couple things from this example of fine work from firstborn for JetBlue. Lots of video, great imagery, and engaging stories from real people that highlight the great features and services of a brand like JetBlue. It doesnt feel forced or contrived, and most importantly for a digital experience, it gives me the control to explore the way I want. I have never flown on JetBlue myself, but after seeing this, I feel like I have, and that it was really enjoyable. Happy flying!