Thursday
Jun032010
: dulux walls, lets colour


Letscolour is a campaign for Dulux Walls by Euro RSCG London. It's "… a worldwide initiative to transform grey spaces with colourful paint."
There is a website - www.letscolourproject.com, a blog, and this amazing film below by director Adam Berg. The video was shot over 4 weeks in Brazil, France, London, and India. The concept is simple. Transform gray dull spaces/places with amazing colors. No actors, just real people and you can see galleries from these shoots here.
Very powerful stuff. Reminds me of those chapters in Tipping Point where McDowell explains the incredible shift in crime on the NY Subway system after the trains and stations were cleaned up. Of course there were other things that led to the transformation, but I wonder what happened with these neighborhoods?
Dulux: adding colour to cities around the world Very inspirational!! from Yoli on Vimeo.
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