Wednesday
Jul212010
: world cup typography
Wednesday, July 21, 2010 at 03:41PM
Interesting interview/article on the typeface Unity. It was developed in Amsterdam at the agency 180 as a unifying visual element to coincide with all of the adidas 2010 Fifa World Cup assets. The Brazilian designer, Yomar Agusto working out of Rotterdam worked with the adidas product developers to base the typeface on the fundamental "round triangular" shape found in the official match ball, the Jabulani.
“Adidas had a vision that every element of their football identity was to be linked and unified by one basic shape. This shape can be found as a design element on the official match ball of the World Cup, so the first drawings came from the product designers at Adidas. We at 180 had the task to bring it to life and inject its personality into the whole alphabet. Says Yomar Agusto
“Adidas had a vision that every element of their football identity was to be linked and unified by one basic shape. This shape can be found as a design element on the official match ball of the World Cup, so the first drawings came from the product designers at Adidas. We at 180 had the task to bring it to life and inject its personality into the whole alphabet. Says Yomar Agusto
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