: field

I am drawn to this kind of interactive and generative work that Field does. They work out of London for brands such as Red Bull (see video below), Nike, Nokia, and XBox. They are led by Marcus Wendt, and Vera-Maria Glahn, who draw inspiration from art, nature, science, and other generative processes such as concepts around artificial life. Go visit their site for a view into how this work translates into animation, print, websites, and interactive installations.

"New kinds of imagery can be found on unknown pathways. Generative processes, interactivity, and science and technology provide a wide field of inspiration and new ways of thinking that foster unusual strategies and powerful concepts for visual design. FIELD uses code to expand the graphical toolbox, and designs custom software to express an idea cross-media."





Red Bull 3D Soundclash from FIELD on Vimeo.