Wednesday
Jul282010
: future banking
Wednesday, July 28, 2010 at 11:09AM
Thanks to Adam Bracegirdle at Sid Lee for pointing me to this.
Check out the fantastic video here at this link of IDEO's work at designing the next generation of ATMs. As is typical for them, they start by asking how to make the technology more human. This, as usual leads to some amazing insights. Then they layer on the elements that will "delight and surprise" the user, to create strong personal and "emotional connections" between banks (brands) and users. Right on.
Check out the fantastic video here at this link of IDEO's work at designing the next generation of ATMs. As is typical for them, they start by asking how to make the technology more human. This, as usual leads to some amazing insights. Then they layer on the elements that will "delight and surprise" the user, to create strong personal and "emotional connections" between banks (brands) and users. Right on.
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