: galeria melissa

Talk about a dynamic retail space. Plastic footwear maker Galeria Melissa's flagship store in Sao Paulo is designed to change every three months. I happened to catch the end of this installation that used thousands of Post Its to create a massive mosaic type mural. Customers were also encouraged to leave their own messages. I especially like the way the storefront becomes a massive stage in which these campaigns can play themselves out to the public. Check out this Google Image search of other installations. 

Comments

[Brian Gillespie]

Ricardo,
Nice post. It's a very interesting creative and, dare I say it, artistic media interface. I like when these two begin to merge. In the manic world of media and marketing it seems that at times campaigns, and especially those that have an experiential component, can verge on art. Yes, it is most likely in a Warholian tradition of pop art...making the post-it the medium and the message, but it's still fun to see it!
On a side note...clearly the wall surface is a post-it friendly surface :-) or do post-its continually lose their stick and fall to the floor...and if they do...what do they (the curators) do with them. If this is evanescent media art...they remain on the floor...untouched, a victim of their own fallibility!

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