: up there

Great work from the NY agency Mother for Stella Artois. "Up There reveals the dying craft of large scale hand painted advertising and the untold story of the painters struggling to keep it alive." Amazing what these guys go through to get this work done. Not many still doing this today. Most of what we see is printed on vinyl where most of the work was done from a comfortable desk in Photoshop.

Check out the accompanying site here. The videos below are the trailer (top) for those of you with little time, and the full film (bottom) for the full experience. It is beautifully shot. Directed by Malcolm Murray. Check out some of his other work at HereIsThis.com